Recently I posted about the FTC starting a similar clean-up campaign which many people decided to ignore but I don’t think we’ll be able to ignore Google’s decision now.

Although it’s early days as yet, a number of marketers using Adwords found that their quality score went through the roof overnight so they were paying enormous cpc.  They seemed to think that it was happening to any landing page that had an affiliate link on it.  Landing pages that had cloaked affiliate links, or re-directs were not affected  (yet) but most experienced marketers feel that soon those landing pages will also come under Google’s hammer.

You can see Google’s point – so many affiliate landing pages all ending up at the same product makes it boring for web visitors – and so many bogus, ‘honest opinion’ review sites misleading visitors as to which product really does offer the best value.  This is a valuable blog article here on the subject of scam sites.

Experts like Perry Marshall, Alex Goad and Glen Livingston have given their input about Google’s latest actions so click on those links if you want to know the whole scoop.

Although it looks as though Google are starting the clean-up with Adwords users, it’s highly likely that their seo algorithms will also change in the coming months so it’s wise to start adjusting your blogs and websites now.

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So I’ve just posted a simple but effective tip on how to make a very strong password …and be able to remember it easily.  Click here on password strength to read the tip…

Another Security Tip:  Do You Install Scripts On Your Website – Like WordPress For Example?

Did you know that when you install scripts on your website, there is an ‘install.php’ file, usually found in the ‘admin’ folder of a script.  If you leave this ‘install.php’ file permanently there you are making it easier for hackers to get in!  So when you’ve successfully completed the install and you’re sure all is working fine with the script, remember to go and delete that file. 

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• Tip: How To Make a ‘Very Strong’ Password – And Remember It (0)
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It nearly happened to me last year but was just able to save all my important files before my computer finally gave up. But that near-miss gave me a nasty shock and I now do backups pretty regularly.  You can back-up using services online but I prefer to use my own backup hard drives.  I use 2, for safety.

The best would be to use a combination of online back-up services together with your own hard drives - there is some risk in using online backup services which I’ll go over in another post.  But if you wanted to go for the online option now you can google ‘online backup services’ or ‘online backup reviews’ and many services come up.

I used to manually copy from my computer to my hard-drives but some months ago I found an excellent backup software and since then have used that.  It transfers files a lot faster and once you’ve told the software what to back up, it starts each time with just one click and it’s away.

I saw that PC World Magazine made this comment about SyncBack and I can second it with a full heart:

“There are many backup programs out there, but few as elegant and powerful as SyncBack from 2BrightSparks”. PC World Magazine.

You can try it free for 30 days.  It’s very easy to set up and they have an excellent Help section and Customer Support.

Superb! Once Tried… Never Forgotten!

…It’s a small price for peace of mind

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